Turki Alalshikh appears ready to invest even more significantly, reinforcing his commitment to eliminating dull, passive fights from his events.
Earlier this month, the influential boxing figure stated on social media that fighters unwilling to deliver exciting, action-packed performances would not be featured on his cards.
Following this declaration, Alalshikh seems to be implementing plans to encourage captivating displays by offering substantial cash incentives.
Performance bonuses are not a new concept; UFC President Dana White frequently uses similar methods to reward fighters who engage and entertain fans.
Now, it appears the prominent MMA promoter is keen to introduce these strategies, particularly rewarding knockouts, into the world of boxing.
White had previously announced his partnership with Alalshikh, with the goal that their new venture, operating under the TKO banner, would revolutionize the boxing scene.
However, before the launch of their anticipated league, the two powerful figures have agreed to collaborate on the upcoming mega-fight between Canelo Alvarez and Terence Crawford.
This major event, headlined by the undisputed super-middleweight championship bout, is scheduled for September 13th at the Allegiant Stadium in Las Vegas.
While no undercard fights have been confirmed yet, Alalshikh indicated that after the significant investment in the main event, he intends to fill the rest of the card with promising, more cost-effective prospects.
At a press conference yesterday, White disclosed that the performance bonus pool for this event, which will be streamed live on Netflix, will amount to over six figures.
This means that while Canelo (63-2-2, 39 KOs) and Crawford (41-0, 31 KOs) are certainly positioned to increase their already considerable earnings, an undercard fighter could potentially transform their career with a spectacular victory.
